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It's all about me!
Marketing to the Generations

Speakers

Morning Schedule:

8:45 9:00 a.m

Welcome

Brenda Miskinis & Susan Ouellet
Co-Presidents

   

9:00 10:00 a.m.

Morning Keynote

  Generations at Work
Jason Dias, Trainer-Historian-Consultant for Marquis

A session like no other…. Well beyond anything you would expect, this session will inform and inspire you. This is multi-media blending of marketing, management, sales and service told with a historical narrative that compels and captivates.

The American marketplace and workplace are now home to three distinctly different generations. Learn what it takes to market you message effectively to a multi-generational marketplace by effectively leading a multi-generational workplace.

10:00 – 10:30 a.m

Networking & Visit with Exhibitors

 

10:30 – 11:45 a.m

Breakouts (2)

 

Breakout #1
Charlie Presley, President
Group Leaders of America, Inc (GLAMER)

Charles will share great perspective and provide an in-depth view into how to promote and manage a successful group travel program at your institution.

 

Breakout #2
ath Power Focus Group
Lynn Saladini, Vice President of ath Power Consulting

Watch a ‘live’ focus group session exploring how Banks can market to the generations.

 

11:45 – 12:00 a.m

Networking & Visit with Exhibitors

   

Afternoon Schedule:

12:00 – 1:00 p.m.

Lunch

 

 1:00 - 2:15 p.m.

Breakouts (repeated)

 

 2:15 – 3:15 p.m.

Generation X in a Baby Boomer World
Clint Swindall
President & CEO - Verbalocity, Inc.

In order to begin bridging the gap between Generation X and the Baby Boomer generation, an effort must be made to look beyond our own perspective and understand what has happened to each generation to make it unique. Through a blend of personal experience, ongoing research, and daily interaction with companies and clients, Clint has a strong grasp of the two generations and can help you understand several issues.

  • What makes Generation X different from prior generations, and how did they get this way?
  • How do we attract this new generation with unique needs?
  • How do we keep this generation interested and inspired as employees?

Clint provides a solid mix of style and substance while sharing a considerable amount of useful information; he delivers his message in an entertaining and inspirational style.

 

 3:00 – 3:15 pm

Closing Remarks & Exhibitor Give-away Drawings

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ABA Marketing Network
New England Chapter