Spring Conference
Retention, Retention, Retention
Speakers:

Morning Keynote
Jay Kassing
President, Marquis

Jay has written four widely read booklets about Database Marketing, Profitability and Sales CRM. He has spoken at the National ABA Marketing Conference many times (as he has at other national conferences), and always receives excellent responses from the attendees. An extremely dynamic speaker, Jay will both entertain and inform in his conversation on Retention.

Breakout #1
Beth Goldstein
Marketing Edge Consulting Group

Beth has empowered hundreds of entrepreneurs and companies to create successful marketing and sales programs for their businesses. Consultant, nationally recognized speaker, and educator, Beth’s clients rely on her to help them develop solid customer profiles and customized marketing programs that build their customer base and push their bottom line to breakthrough levels of success.

Breakout #2
George Motley
Quantisis Research

George has made a specialty of helping banks get the most out of their investments in marketing information systems. He is the President of Quantisis Research, a marketing information services company serving the banking industry. He has spent his entire career in marketing and the last 20 years in financial services.

Afternoon Keynote
Scott Zimmerman
Platinum Rule Group LLC

Scott is known for his lively, humorous delivery while he gently leads people into a new way of understanding interpersonal relationships, the power of persuasion and how to leverage new technologies. During the past twenty years, he has studied graphic design, branding, positioning, psychology (as related to influence), business-to-business selling and one-to-one marketing.

Fundamentals of Bank Marketing
Phil Hudson –
Aspen Consulting Group, Inc.

Phil is President and CEO of Aspen Consulting Group, Inc., a Salt Lake City, Utah based consulting firm providing marketing and sales assistance to Community and Regional Banks in the United States. An acknowledged expert on banking technology and marketing issues, he has represented the industry at hearings conducted by both the U.S. Senate and the House of Representatives.

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ABA Marketing Network
New England Chapter