Registration and Networking

For many years, non-banking commodity businesses have achieved outstanding long-term growth by winning the hearts and minds of their customers (and future customers) through differentiation in the marketplace, and not by competing on price. Now, many banks of all sizes have gotten the message and are reaping the rewards of innovative differentiation strategies! In complex intangible services businesses like banking, branding can get you on the short list, but differentiation gets you the sale.

Attendees will explore successful brand, value proposition and go-to-market strategies, and also walk away with a myriad of low-cost acquisition and retention tactics. Learn valuable differentiation lessons from non-banking commodity companies. Hear case studies of banks that generate huge returns through differentiation and never compete on price. Explore effective strategies for deepening and enhancing customer relationships and creating barriers to exit for new customers. Discover a wealth of low-cost tactics and best practices for acquiring and retaining small business customers. Participate in several hands-on exercises to create meaningful value propositions and effective go-to-market strategies.

This breakout is an interactive panel discussion with six highly accomplished panelists who will discuss how to develop a marketing plan that encourages growth in the areas of sales and business development and how to target small business owners, with examples of what has worked and what has backfired. Those in attendance of these special sessions will surely walk away with a notebook of ideas for 2006 initiatives.