8:45 – 9:00 a.m

Welcome

Brenda Miskinis & Susan Ouellet
Co-Presidents

9:00 – 10:00 a.m.

Morning Keynote

Media Crisis Workshop
Greg Stone –
Stone Communications

The bank is on fire! The lobby is flooding! There was a major information leak! At the moment a crisis hits, what do you do? What do you say? The information coming from Marketing & PR is crucial. At this session you will learn how to anticipate issues, announce bad news, prepare for reporter calls, and answer tough questions. It’s the scenario we all dread, but with proper planning and foresight you can control any potential damage to your organization’s reputation and rebuild.

A former journalist, Greg is a prominent executive coach and communications consultant working for high level executives, gubernatorial candidates, rocket scientists and the new owners of the Los Angeles Dodgers. Learn from a pro how to give a great interview, answer tough questions, and calmly project a positive image in the midst of a crisis.

10:00 – 10:30 a.m

Networking & Visit with Exhibitors

Breakouts (2)

Breakout #1
Dealing with the Media: What Every Banker Should Know
Anne Murphy & Andrew Paven
O’Neill & Associates

Develop your media savvy and learn how to manage the media for more effective communications and to build strong media relations. Crisis communications means being prepared – your ability to anticipate, react, and reassure will open the lines of communications and help you control the media coverage. This session will reveal the best practices of managing the media during a crisis.

Breakout #2
Managing through Katrina
Tammy Gennusa, SVP Marketing and Sales
Parish National Bank, Covington, LA

Think you had a bad day? Listen and learn from Tammy as she tells us first hand how she helped manage her bank through one of the biggest crises ever. Hurricane Katrina!

Networking & Visit with Exhibitors

Afternoon Schedule:

12:00 – 1:00 p.m.

Lunch

Breakouts (repeated)

Building a Business Banking Performance Culture
Jack Hubbard, Chief Executive Officer
St. Meyer & Hubbard Associates, Inc.

Business Banking continues to be a great growth engine for community banks. Not only do business customers drive assets and revenues, this niche is a gateway to retail accounts, wealth management, mortgage and many other profitable areas for growth. Jack is a nationally known expert on building a Business Banking Performance Culture. This session will reveal tried and true tactics used by best-in-breed financial services firms for capturing this specialty market. Jack will help you to:

• Gain a perspective of the key infrastructure issues needed to build a performance environment
• Learn about key sales management practices that must be in place to sustain the process
• Receive ideas about key sales routines for outside selling including a prospecting approach that can generate millions of dollars in new business
• Understand SMarketing – how sales and marketing are connected at the core of the customer experience

Tips, tools and takeaways. You’ll get them all from Jack Hubbard, one of the country’s leading sales consultants specializing in business banking conversion initiatives.

Closing Remarks & Exhibitor Give-away Drawings