Tom Asacker, best-selling author, has been labeled by the legendary Tom Peters as a “marketing guru.”  Don’t miss this rare opportunity to see, in person, this fantastic thinker, writer, speaker and educator as he shares his invaluable expertise, and entertaining style, in an intimate setting.

How many times have you heard or read that your bank’s brand is your most important asset? Perhaps you’ve been told that your brand is your primary aid to awareness and recognition. Or maybe you’ve been enlightened to the fact that your brand now serves as much more than an identity system. That it is a promise to your customers. Or was that “an experience?”

It has become increasingly difficult to discover the wisdom in all of the babble about brands and branding. Everything from what a brand actually is to the critical importance of brand names and brand positioning. And it has been coming from everywhere: from authors and the media to academics and agencies.

As a marketer you are most likely faced with navigating your way through this confusion to accomplish two major obstacles:

1. Differentiating yourself and your business in today’s hypercompetitive marketplace. How do you find and connect with today’s savvy, skeptical and well-connected consumer? How do you get noticed in a noisy and overloaded marketplace?
2. Delivering your message in a way that it is understood, believed, remembered, and has a lasting impact. How do you give your message the best chance of actually changing your audience’s opinions and behavior?

In this thought provoking, entertaining and information-packed symposium featuring one of today’s brightest and most refreshing marketing/branding minds, you’ll be given insightful and actionable answers to help navigate both hurdles.  Tom Asacker will cut through all of the noise and help you see what’s really happening in today’s hypercompetitive marketplace.  Guaranteed to shake up your present worldview, you’ll come away with a new meaning about how to attract customers, and a radically new framework for how to engage, seduce and delight them.

 You will learn:

• The major trends that are changing the rules of the marketing game
• How the brain makes brand choices in an overstimulated environment
• A new framework for creating engagement in this new, customer-controlled economy
• How to develop a transformational brand strategy and compelling marketing communications
• How to become a more strategic thinker about marketing communication and value creation

Participants will also have an opportunity to apply their learning in break out groups, and review and discuss the challenges and approaches needed to succeed. 

Here's what other attendees have said about his seminars:

“Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.”
— Jeff Taylor, Founder, Monster.com and CEO, Eons

“The thoughtful, witty and irreverent Tom Asacker delivers a full-on call to brand action. Prepare your audience to get their circuits blown.
— Scott Silverman, Owner, Articulated Brands

 “Arguably the most insightful business speaker around today.”
— Michael Murphy, Director of Sales, Hewlett Packard

 “High energy ... engaging style ... insightful ... inspiring! A great mix of stories, facts and experience. Our attendees raved about your presentation at our annual conference!”
— Andrea Woodward, Innovation Network