A Clear Eye for Branding
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Tom Asacker is a brand adviser and author of critically acclaimed books including his latest, A Clear Eye for Branding. He is published extensively in the areas of innovation, marketing strategy, brand development and change management, and is a much sought after speaker at industry events.
In management guru Tom Peters' renowned book, Re-imagine! Peters refers to Asacker as a "marketing guru." More often described as a catalyst and non-conformist, Tom writes, teaches, and speaks about radically new practices and ideas for marketplace success in chaotic times. He is a former GE corporate executive and high-tech business owner, as well as a student and critic of popular culture. Beyond his success as an entrepreneur and author, Tom is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, M.I.T., and Y.E.O. as a past member of their "Birthing of Giants" executive leadership program. He holds a degree in Economics from U.N.H. Visit his blog at www.acleareye.com Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. Some past clients include: Association of National Advertisers, Brand ManageCamp, Invest Northern Ireland, Inc. Magazine, National Association of Broadcasters, Procter & Gamble, Unica, Mass Mutual, Metavante, Arbitron, Scarbourough Research, Time Warner Cable, Hewlett Packard, SunLife, UPS. |
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New England Chapter